Directed and produced by Alexanian and Malkin, Long Way Down will take viewers along for the 15,000 mile ride across two continents starting at John O'Groats in Scotland, through Egypt, Libya, Ethiopia, Uganda, Rwanda, Tanzania, Botswana and finishing at the most southern post of South Africa - Cape Agulhas. Riding BMW R 1200 GS Adventures, the friends experience some of the most incredible natural and cultural wonders the world has to offer, including the African wildlife. In addition, the duo partnered with UNICEF to lend a hand to the charity bringing health care and mine awareness to the children in Northern Uganda and Ethiopia and child care to orphans in Malawi.
"It was truly a privilege for our team to travel through 15 African countries and shoot 1,200 hours of High Definition footage," said Alexanian, Long Way Down director. "Not a day went by when we weren't thinking how breathtaking it would be to blow it up for the big screen and give audiences a unique uninterrupted version of Ewan and Charley's adventure."
Long Way Down can be seen in more than 430 participating AMC, Celebration! Cinema, Cinemark USA Inc., Clearview Cinemas, Goodrich Quality Theaters, Kerasotes ShowPlace Theatres, National Amusements and Regal Entertainment Group movie theatres, as well as the Penn Cinema (Lititz, PA) through NCM's exclusive Digital Broadcast Network - North America's largest cinema broadcast network. The entire original television series can be seen on Fox Reality Channel, which is carried on satellite and cable networks.
"NCM Fathom is proud to again team up with Wasserman Media Group to bring Long Way Down to theatres in an incredible story that follows the motorcycle adventures of Ewan McGregor and Charley Boorman through Africa," said Dan Diamond, vice president of NCM Fathom. "This is truly the ultimate motorcycle adventure and should be experienced in High Definition on the big screen."
About National CineMedia
National CineMedia (NCM) LLC operates the largest digital in-theatre network in North America through long-term agreements with its founding members, AMC Entertainment Inc., Cinemark USA Inc. (NYSE: CNK) and Regal Entertainment Group (NYSE: RGC), the three largest theatre operators in the U.S., and through multi-year agreements with several other theatre operators. NCM LLC produces and distributes its FirstLook pre feature program; cinema and lobby advertising products; comprehensive meeting and event services and other entertainment programming content. NCM LLC's national network includes over 17,000 screens of which over 14,500 are part of the company's Digital Content Network (DCN). NCM LLC's network covers 170 Designated Market Areas(r) (49 of the top 50). During 2007, approximately 685 million patrons attended movies shown in theatres currently included in our network. National CineMedia, Inc. (NASDAQ: NCMI) owns a 42.3% interest in and is the managing member of NCM LLC. For additional information, visit www.ncm.com or www.FathomEvents.com.
About Wasserman Media Group
Wasserman Media Group (WMG) is a worldwide leader in sports management, marketing and content. WMG is also the holding company for the Los Angeles Avengers of the Arena Football League. More information about WMG and its businesses is available at www.wmgllc.com.