TCX Announces Extension Of Off-Road Boot Customer Rebate Program

Novation Motorbike S.p.A's TCX Boots Extends Highly Successful Direct to Consumer Rebates on Key Off-Road Boot Products to August 1, 2008

From the February, 2009 issue of Dirt Rider

(Calabasas Hills, CA) TCX Boots, and their exclusive United States distributor Helmet House, Inc.; are pleased to announce the extension to August 1, 2008 of their highly successful direct to consumer rebate program for TCX Pro 2 off-road boots and TCX FCS Combat off-road boots. "With a sales receipt and proof of purchase of TCX Pro 2 boots sent to Helmet House, TCX and Helmet House have been cutting that buyer a check for $100.00. For TCX FCS Combats, we'll cut a check for $50.00," noted Helmet House Marketing Director Richard Kimes, "a very simple program that is turnkey for a TCX boot dealer to implement. The dealer literally has just had to sell boots and direct the buyer to the counter card on how to request his check. TCX and Helmet House have been taking care of the rest of the fulfillment. We've achieved a lot of new dealer placement for these highly regarded boots so we are announcing the extension of the program to August 1, 2008."

"The consumer gets the best off-road boots on the market for an incredibly attractive price. And the dealer makes a full profit margin without any extra labor. Dealers have really embraced this special program, especially during the economic challenges consumers are facing. We remain supremely confident in TCX Boots becoming the leading off-road boot line in the United States, just as they are in most other parts of the world," added Marco Poloni, Novation Motorbike S.p.A's Global Sales and Marketing Director for TCX boots.

The direct to consumer rebate reduces the price on the TCX Pro 2 off-road boots to $259.00 (from $359.00 MSRP) and reduces the price of the FCS Combat off-road boots to $199.99 (from $249.99 MSRP). Buyers of these boots from now until August 1, 2008 need to send a copy of their sales receipt and the of the boot's box top to Helmet House, ATTN: TCX BOOT REBATE PROGRAM, 268555 Malibu Hills Road, Calabasas Hills, CA 91301. A check will be cut back to them directly. This rebate offer is valid from now through August 1, 2008, or while supplies last; and will be supported by national print advertising as well as dealer point of sale materials.

Novation Motorbike S.p.A. (formerly Oxtar S.p.A.) is based in Montebelluna, Italy, at the heart of Italy's boot manufacturing center. TCX boots are also worn by some of the world's finest motorcycle racers including AMA Motocross and Supercross star Nick Wey, current two-time AMA Formula Xtreme and former AMA Supersport champion Josh Hayes, noted AMA Supersport pro Ben Bostrom and former FIM World Superbike champion Troy Bayliss. To obtain information on TCX boots, click to http://www.tcxboots.com.

Helmet House, Inc. is one of the industry's leading national motorcycle product and apparel distributors and marketers. Headquartered in Calabasas Hills, CA , Helmet House was founded in1969. Helmet House has brought 39+ years of success to the powersports industry and is the exclusive U.S. distributor of Shoei helmets and TCX boots, the manufacturer and marketer of Tour Master and Cortech motorcycle apparel and riding gear and also distributes the best selling motorcycle helmet in the United States for the past 12+ years in HJC. Powersports retailers wanting to obtain information on any of the Helmet House brands can call toll free: 1-800-421-7247 or click to http://www.helmethouse.com.