When we launched our DX1 custom graphic program, we built a website that could handle the customization of our products in an easy-to-use manner for our customers. After the success we found from that website, it was apparent that our standard products website needed to be rebuilt as well. We wanted a website that would focus on our entire product catalog under one site, and also offer customers additional content to generate more return business. The new FactoryEffex.com website is an entirely dynamic website with full e-commerce capability that allows customers to search for products, purchase both pre-designed and custom product in the same session, and keeps an entire history of your orders online. Customers can purchase gift-certificates, or email "wish lists" as gift ideas. With over 1300 items available, the new website is a replica of our entire catalog.
One of the most unique features of the site is our "EXTRAS" section. Inside, customers can download wallpaper images, view photo galleries, read interviews with our team riders and industry partners, and view exclusive online videos. With all of the riders and teams we work with, we have great access to a lot of content. We are going to begin adding additional videos and interviews with our relationships in hopes to build FactoryEffex.com to a perfect blend of content and e-commerce shopping.
"When we first began drawing up plans for FactoryEffex.com, the first thing we wanted to do was integrate both our product lines into one site," said Scott Gilly, VP of Sales. "The DX1 website was so easy for customers to use, we wanted to make sure that it would be just as easy. We feel that we have the easiest website to use for ordering custom graphics and number plate backgrounds. We also wanted to add additional content to the site in the form of race reports, videos, photos and other web content that will keep customers returning to the site. We want to keep it fresh and fun for our customers, and even potential customers, to use. We want them to come to our site just to see what's new every week. I think we've found a perfect mix of everything we were looking for."