Amp'd Mobile, the first mobile entertainment company created to bring next-gen broadband wireless services to 18-to-35-year-olds, today announced an exclusive four-year title sponsorship of the AMA Supercross Series/World Supercross GP. As part of the deal, Amp'd will be the first to broadcast live clips, in conjunction with Clear Channel Entertainment, from the supercross live events directly to Amp'd handsets. Amp'd Mobile will also create a mobile channel for supercross fans with key highlights from races, interviews and more.
This deal complements Amp'd Mobile's sponsorship of supercross stars Chad Reed, 2004 250cc AMA Supercross Champion, and seven-time supercross champion Jeremy McGrath.
"Being able to see supercross events live on mobile handsets will be huge for supercross fans," said Peter Adderton, CEO, Amp'd Mobile. "There are millions of people watching this sport on TV and at the tracks plus hundreds of thousands logging on to the supercross website just to hear the live audio of the races and our coverage will bring that experience directly to fans wherever they are across the country. For the first time, supercross fans can see the events live on their Amp'd phones. This is what Amp'd is all about - bringing live events and a unique spin on coverage you can't see anyplace else. Expect to see many more deals like this from us."
"We're thrilled to bring Amp'd Mobile on board as title sponsor," said Charlie Mancuso, president, Clear Channel Entertainment-Motor Sports. "The fact that they'll be able to deliver footage to supercross fans' handsets straight from the races is incredible and a huge boon for the sport. We know their service is a great fit for our audience and we can't wait to see supercross on the mobile screen with the Amp'd touch."
As part of the deal, Amp'd will have exclusive mobile content rights to select supercross footage for live action video clips, ringtones, wallpapers, skins, screensavers and more for its Amp'd Live service.
Also, Amp'd Mobile will be included in supercross broadcasts on both the SPEED Channel and a network broadcast partner to be announced through :30 commercials, announcer mentions, billboards and interstitials; inclusion in live Internet broadcasts and banner ads on the official supercross website, www.supercross.cc.com; substantial on-site branding including Amp'd Mobile signage on the participants' front number plate, finish line banners and structures, announcer towers and around the track; title sponsor of the "Tech Tower" and sampling opportunities at all supercross events, among other activities.
With Amp'd Mobile's proprietary user interface, subscribers will be able to access a wide range of music, sports, games, lifestyle and entertainment content through "Amp'd Live." The company has also announced deals with Universal Music Group, Snoop Dogg, THQ, Moderati, PRIMEDIA, among others. Additional content deals will be announced as the company nears its launch toward the end of this year.
About Amp'd Mobile
Amp'd Mobile will be the first integrated mobile entertainment company for youth, young professionals and early adopters. By leveraging the power of broadband wireless (EVDO), Amp'd will offer traditional services such as voice and text within a completely fresh user interface designed specifically for the "mobile graduate" and third-generation (3G) technology. With a number of customizable options to meet each person's individual needs, Amp'd will bring a more relevant, personal experience to wireless lifestyle with unique music, video, community, entertainment, sports and gaming offerings divided into various channels for quick and easy access. Launching in late 2005, more information can be found at www.ampdmobile.com.