How much do you love riding? Kevin Windham and Trey Canard love it at least as much. This wasn't for the commercial. It's just two guys looking for fun with motocross bikes and an empty lot.
For a supercross fan, it was cool to see how much attention was given to the bikes as well as the riders. The guys behind the camera did a great job paying attention to all aspects of the sport. And it was kept ultra-real. The bikes get hammered in whip-heavy sessions and supercross-whoop shots. But when it came time for their 360-degree close-up spin shots, the commercial crew said, "Hands off!" They wanted them to look used-like a real dirt bike.
Eventually, the camera crew and riders covered nearly all of Rynoland's vast acreage. From the early morning roost to the evening supercross track jump shots, they worked hard to get every possible angle framed in the right way. I honestly thought magazine photo shoots were complicated before I witnessed the Geico commercial production. This was organized chaos. Really cool organized chaos.