Dino Signori worked for a shoe company in the Italian region of Veneto, an area synonymous with quality footwear production, from the age of ten. At the end of his teenage years he was designing new models, and at twenty five he applied his own innovations to ski and climbing boots. His employer wasn’t interested in producing ski boots, so Dino borrowed a Vespa scooter from his sister and started showing his models around.
Working out of his parents’ kitchen and his bedroom, with nothing more than ingenuity, craft skills, and revolutionary designs, the Sidi boot company was born. It was 1960.Soon the first Sidi facility opened shop-in an old stable. A few years later, with a couple employees and the help of his wife, the stable was traded for a modest 400 square meter factory.In 1969 ski boot production was joined by MX and street bike boots, and four years later bicycling shoes were in and the ski boots were left in the dust.
What started in a kitchen in Northern Italy is now a worldwide company with over 250 employees. MX boots today are produced mostly in the company’s Romanian factory, but the Crossfire SRS boots (and other models when production runs require it) are made here, in the current Italian facility in Maser that has housed the company since 2007.