New Armor All® Custom Shield™ Coating allows consumers an opportunity to ditch that pesky automotive bra on the front of their car for a more sleek and non-abrasive look. This new innovative product is a temporary, spray-on, peel-off coating that allows consumers to protect their vehicle’s paint and body from the elements.
This technology not only helps protect the vehicle’s paint and body, but it comes in a variety of colors that give consumers the ability to create a temporary customization. You can add racing stripes down the center of the car for that instant racer look or cheer on your favorite sports team by showing your spirit on the hood of your car.
Armor All® Custom Shield™ Coating:
- Helps protect front grill, hood and rocker panels from scratches and nicks caused by flying debris
- Available in three colors: Black, White and Clear
- Can be used on wheels to protect from brake dust build-up
- It’s easy to apply, as its aerosol delivery allows for a simple application and it dries quickly
- When it’s time to remove, just peel off and throw away; Removal never requires tools
- Weather resistant and can last up to three months
“Since acquiring Armor All it has been a key priority to continue to leverage our strong brand equity by actively developing a pipeline of new and innovative technology for our consumers,” said Brian Ostrer, Senior Brand Manager, Armor All. “Armor All® Custom Shield™ Coating is our chance to be the leader in a new segment for car care.”
Armor All® Custom Shield™ Coating will be available nationwide in spring 2013.
Stop by Booth 4850 for a hands-on demonstration of the new Custom Shield™ Coating as well as other products from Armored AutoGroup, like the new STP® Gas Boosters™ Fuel System Treatment and Tuff Stuff® Stain Remover, Tuff Stuff® Leather Cleaner & Conditioner, and Tuff Stuff® Bug Remover.
Armored AutoGroup Inc., headquartered in Danbury, Conn., is primarily comprised of the Armor All®, STP® and Tuff Stuff® brands. The current Armor All product line of protectants, wipes, tire and wheel care products, glass cleaners, leather care products and car washes are designed to clean, shine and protect interior and exterior automobile surfaces. The STP product line of fuel and oil additives, functional fluids and automotive appearance products has a broad customer base ranging from professional racers to car enthusiasts and “Do-it-Yourselfers”. Tuff Stuff cleaning products are formulated to tackle the toughest jobs.
Armored AutoGroup has a diversified geographic footprint with direct operations in the United States, Canada, Australia and the U.K. and distributor relationships in approximately 50 countries.