Lucas Oil Pro Motocross Championship Reveals New Look for 2012 Season – News Release
MORGANTOWN, W.Va. (March 5, 2012) – MX Sports Pro Racing and Alli Sports, a division of the NBC Sports Group, announced today that Lucas Oil will continue its commitment to the sport of motocross as title sponsor of the Pro Motocross Championship with a multi-year deal. The 2012 season of the Lucas Oil Pro Motocross Championship, sanctioned by AMA Pro Racing, will kick off in May from Hangtown, in Sacramento, Calif., with a 17-week, 12-round series spanning the United States.
Since emerging on the motocross landscape in 2009, Lucas Oil has quickly become an integral partner and driving force in the growth of the series and the sport. In three short years, the Lucas Oil Pro Motocross Championship has generated its largest audiences to date – onsite, online and on-air. The growth has been fueled by the strategic partnership between MX Sports Pro Racing and Alli Sports, providing an unparalleled broadcast platform. With television broadcasts produced by Lucas Oil’s production arm, the world-class shows have reached a greater audience year-after-year. For the 2012 season, that trend will continue, generating an even greater reach with over 58 hours of original race programming airing across NBC and NBC Sports Network, including 10 hours of live racing.
“The decision to renew our commitment to the Pro Motocross Championship was fairly easy to make,” said Lucas Oil Executive Vice President Bob Patison. “Lucas Oil has seen significant growth in its motorcycle product category over the last three years, and we believe the nationals have played an important role in fueling this growth. MX Sports Pro Racing and Alli Sports have proven to be good marketing partners and we look forward to continuing on with this relationship.”
“Lucas Oil believes in this championship more than ever and they are showing it by extending their support and adding even more resources to the nationals,” added Davey Coombs, President of MX Sports Pro Racing. “The marketing expertise and brand recognition they bring to our series has helped us make great strides these past three seasons, with 2012 and beyond shaping up to be an even more exciting era for the Lucas Oil Pro Motocross Championship.”
Coinciding with Lucas Oil’s multi-year extension, Alli Sports and MX Sports are presenting a larger series rebranding effort, which includes new and updated series logos, and overall look. The new initiative will be seen throughout the entire season – at the races, on the web, and on-air.
“We’re excited to kick off Lucas Oil’s renewal with a new look that will excite the fans as we work together to bring the series and the Pro Motocross Championships experience to a wider audience,” said Mark Carter, GM Motocross, Alli Sports. “Lucas Oil has been a tremendous partner, and we’re looking forward to continue working together in the coming years as we build on the growth the series has seen since they came on the scene three years ago.”
Tickets for all rounds of the 2012 Lucas Oil Pro Motocross Championship can be found at www.allisports.com.
For additional information please visit AlliSports.com/motocross also, “like” the American Motocross Facebook page and “follow” @AmericanMX on Twitter for exclusive content and information on the latest Lucas Oil Pro Motocross Championship action.
For media information about the Lucas Oil Pro Motocross Championship, please contact MX Sports Pro Racing via email at email@example.com.
MX Sports Pro Racing
MX Sports Pro Racing manages and produces the world’s most prestigious motocross series – the Lucas Oil Pro Motocross Championship, sanctioned by AMA Pro Racing. The industry leader in off road powersport event production and management, its mission is to showcase the sport of professional motocross competition at events throughout the United States. Through its various racing properties, partnerships and affiliates, MX Sports Pro Racing organizes events for thousands of action sports athletes each year and attracts millions of motorsports spectators. Visit www.mxsportsproracing.com.
Alli Sports is an action sports lifestyle brand whose mission is to connect fans with athletes and brands through best in class events, media, and authentic branded products. Alli Sports includes: the Dew Tour, Winter Dew Tour, Lucas Oil Pro Motocross Championship and the Gatorade Free Flow Tour; Alli Media which creates, produces, and distributes original content; Alli Ride Shop an online retailer carrying top skate and BMX consumer products; and Alli MotoShop an online retailer carrying top moto consumer products. Alli Sports is owned by NBC Sports. More information can be found at www.allisports.com.
Lucas Oil Products
Lucas Oil is a worldwide leader in the production of oils, lubricants and additives. Based in Corona, Calif., Lucas Oil Products is one of the fastest-growing additive lines in the consumer automotive industry, featuring a premium line of oils, lubricants and problem-solving performance additives. Through innovative product research and development, along with aggressive marketing programs, Lucas Oil Products has established itself as the top-selling additive line in the American truck-stop industry. Lucas Oil is involved in an array of motorsports sponsorships, including the “Official Motor Oil of the Pro Motocross Championship.” Visit www.LucasOil.com.
NBC Sports Group
When the Comcast-NBCUniversal transaction was completed in January of 2011, the broad reach and storied history of NBC Sports united with Comcast’s 24/7 ability to super-serve fans to create the NBC Sports Group. The new sports media company consists of an array of broadcast television, cable television and digital sports assets, including NBC Sports & Olympics, Golf Channel, Versus, 11 SportNets (regional sports networks) and their respective websites. Together, the new combined assets of the NBC Sports Group possess an unparalleled collection of television rights agreements, partnering with some of the most prestigious sports properties in the world: the Olympics, NFL, NHL, PGA TOUR, PGA of America, USGA, IndyCar, Wimbledon, French Open, Tour de France and Kentucky Derby.
AMA Pro Racing
AMA Pro Racing is the premier professional motorcycle racing sanctioning body in the United States, operating a full schedule of events and championships for a variety of motorcycle disciplines. From its Daytona Beach headquarters, the organization sanctions professional motorcycle racing competition, which includes, AMA Pro Motocross, AMA Pro Road Racing, and AMA Pro Flat Track. Visit www.amaproracing.com.
Red Bull Media House
Red Bull Media House is a global media company that creates compelling sports, culture and lifestyle programming and distributes it across multiple platforms. From film to television, print to digital and games, Red Bull Media House content is optimized for any device or platform. For more information, go to www.redbullmediahouse.com.